Who We Are
We’re a small group of local travel writers and hospitality lovers based in South Florida. Alongside our sister publications — SoFlo Bites (our neighborhood restaurant guide) and SoFlo Experiences (our curated guide to local tours, outdoor adventures, and activities) — we’re helping locals and visitors discover the very best of Florida.
Now, we’re doing the same for where to stay — creating a curated hotel directory that highlights properties with real character, genuine hospitality, and true South Florida charm.
Why We Created SoFlo Stays
Most booking platforms are crowded with sponsored listings, generic descriptions, and reviews that don’t always reflect the real guest experience. We wanted to build a guide that cuts through the noise and focuses on hotels that actually deliver a memorable stay — from Art Deco gems in Miami Beach to peaceful coastal retreats in Naples and Key West.
Every hotel we feature is hand‑selected based on its atmosphere, location, amenities, and how well it captures the spirit of South Florida. Through our sister guides SoFlo Experiences and SoFlo Bites, we also highlight bookable excursions, water adventures, and neighborhood dining nearby, so you can plan your stay, meals, and adventures in one place.
Our Selection Criteria
We choose hotels based on three core pillars:
- True Local Vibes: properties with tropical foliage, historic architecture, local art, or unique coastal views.
- High‑Value Perks: rooftop bars, private beaches, complimentary bikes, spa access, and other standout amenities.
- Curated Food & Activity Connections: verified activities and tours from SoFlo Experiences alongside dining picks from SoFlo Bites, focusing on authentic neighborhood favorites over tourist traps.
Have a hotel suggestion? Submit it through our Suggest a Hotel form.
